The bike market is evolving fast. New riders, categories, and sales channels are reshaping how bikes are bought, sold, and serviced. For retailers, this creates exciting opportunities, but also added complexity.
Making smarter business decisions means having current sales data, deep category insights, and a clear view across the entire industry ecosystem.
Unlike fragmented third-party sources, our holistic platform provides:
Making smarter business decisions means having current sales data, deep category insights, and a clear view across the entire industry ecosystem.
Unlike fragmented third-party sources, our holistic platform provides:
Complete, up-to-date sell-through visibility
See what’s actually selling so you can cut dead inventory and make faster, smarter purchasing decisions.
Access to SKU-level sales data
Buy smarter, SKU by SKU, aligning inventory with real demand and reducing overstock risk.
Category-level performance trends
Spot emerging trends and growth opportunities.
Retailer benchmarking across regions
Understand how you measure up, uncover regional advantages, and make informed strategic moves.
Clean, anonymized, easy-to-use dashboards
Simplify decision-making, save time, and reduce guesswork with intuitive, actionable data.
“This new data product provides dealers, distributors, brands, manufacturers, and investors with consistent, transparent insights into business performance and overall health. When we all have access to uniform data, we can drive stronger results with better decision-making.”
— Erik Saltvold, Owner + Founder of Erik’s Bikes
Learn how it can work for you.
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Unrivaled Bike Market Insights
Retail Sell-Through + Sell-In
POS and order data from across the U.S. bike market
Topline summaries included in membership
Deep dives and dashboards available for premium subscribers
01
Retail Category Deep Dives + Syndicated Reports
E-bike, MTB, road, gravel, accessories, services, and more
Member-preferred pricing on premium reports
02
Interactive Dashboards + API Access
Web-based tools for segmentation, trends, and benchmarking
API support for advanced teams
Tiered by company size
03
DTC, Used + Consumer Sentiment
Access to key insights beyond retail performance
Perfect for brand marketers, DTC teams, and strategic planners
04
Risk + Forecasting (S&P Global)
Summary reports included in membership
Add-on forecasts available for premium subscribers
05
Gain Access to Premium Data
Contributing Retailers receive full access of the platform for free.
PeopleForBikes Trade Association Members receive access plus special pricing on premium dashboard and reports.
PeopleForBikes Trade Association Members receive access plus special pricing on premium dashboard and reports.
“When you sign on to the Bicycle Industry Data Exchange, you’re not just getting insights, you’re helping strengthen the entire bike economy. This will be of great value to our store managers.”
— Ian Christie, CEO and Owner of Summit Bicycles
Together with top brands and retailers, we're creating the data foundation our industry needs.
Be Part of Building Better Industry Data
We’re asking U.S. independent bicycle retailers to join this industry-led effort by securely sharing point-of-sale (POS) sales and inventory data. We only use anonymized POS data and no individual retailer can be identified. Contribute to a trusted, collective resource that benefits the entire industry, including your business.
Let’s build a faster, smarter, more profitable bike industry — together.
Let’s build a faster, smarter, more profitable bike industry — together.
Learn More About the Bicycle Industry Data Exchange
Connect with us! Schedule a session to get a deeper look at how the data platform can support your business.